Wii U

Starting off, thanks for your time today, and why don't we get started with having you briefly introduce yourselves to give us a background that brings us to where we are today. So Zach, why don't we start with you?

I'm Zach Fountain, Director in our Network Business here at Nintendo of America. I'm responsible for bringing Nintendo TVii to North America.

Zach, why don't you touch a little bit also on some of the other entertainment projects you've worked on here at Nintendo, especially some of the activities prior to the Nintendo 3DS system, as well as the work with Nintendo 3DS.

My team has worked on projects which allow consumers to experience Nintendo platforms in public places such as airplanes, airports, hotels, coffee shops, restaurants, sports stadiums, and more.

One of these projects which offered us insights for Nintendo TVii was our experience with the Nintendo Fan Network¹, a service for baseball fans at Safeco Field, home of the Seattle Mariners². Nintendo Fan Network enables fans to use their Nintendo handheld to access live stats, watch video, order food to their seat, play games with others in the stadium, and more – all from their seat.

At the time, the idea of a second screen to augment a live experience was a new concept. Some wondered if it was a distraction, but it became a very popular service with fans. In retrospect, it was an early indicator that second screens would become a standard to enhance the main viewing experience. We were able to leverage our experience with Nintendo Fan Network as we built the sports experience for Nintendo TVii. 1. Nintendo Fan Network: A service offered by Nintendo of America in collaboration with Safeco Field where visitors with a Nintendo DS or Nintendo DSi systems are able to review game statistics and other information. The service started in 2007.

2. Seattle Mariners: A professional baseball team based in Seattle, WA. Nintendo of America is the majority owner of the Seattle Mariners.

That's great. Thanks, Zach. And then Masaki.

My name is Masaki Okahata. I'm a project manager working on Zach's team, and my responsibility in this project is to manage the technical aspects, like working closely with our partner company, i.TV, and other developers and groups that have supported Nintendo TVii.

That's great. And also before this project, you were also involved with some Nintendo out-of-home projects³. Why don't you touch on those for a minute? 3: Out-of-home projects: Projects that enable consumers to experience Nintendo platforms in various public venues.

Yes. Before starting this project, I was working on the Nintendo Zone project. This service enables owners of Nintendo 3DS to take their systems to nearly 30,000 public locations to access special promotional content, and obtain free access to Nintendo 3DS network features.

It gave you experience working with a variety of different partners, partners who have a variety of different wants and needs in how to combine all that to bring something interesting to life.

Yes. There were many different partners required to bring the Nintendo Zone service to life. And since there are even more partners for Nintendo TVii, this was a very valuable experience.

Great. And then Brad.

Yes, I'm Brad Pelo, the CEO and founder of i.TV⁴. And we partnered with Nintendo in the creation of Nintendo TVii.

So why don't you talk a little bit, Brad, in terms of what is i.TV?

i.TV is a company that was established with the idea that television was ripe for reinvention. We wanted to help people discover what to watch among the growing options, simplify the delivery or tuning to their show and then enable viewers to engage with the show itself and other viewers using their second screens, like the Wii U GamePad.

For the past 60 years we've only had a few over-the-air broadcast channels, but now we have thousands of cable and satellite channels and many VOD and over-the-top offerings⁵. With so many choices, we still choose what to watch via a spreadsheet style grid that appears on our TV screen. I believed that with smart devices in our hands, we could now have a custom entertainment guide for each viewer in the home, but with an added twist that the smart device could also act as a remote control.

Finally, TV viewers want to engage with content on a second screen that is related to the show they are watching. We also believe there is an opportunity for communities of viewers to come together and interact on the second screen. Our mission is to help people find and watch TV shows and movies and then create engaging content and social experiences around moments in the show. 4. i.TV: A social television and second screen technology company that was established in 2008.

5. Over-the-top offerings: Refers to video and audio content that are offered either by streaming or on-demand over the Internet.