Iwata Asks is a series of interviews conducted by former Nintendo Global President Satoru Iwata with key creators behind the making of Nintendo games and hardware.





Special Edition: Creative Small Talk

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Miyamoto

When you talk about a project, it's good to keep a certain distance, but when, for example, someone in-house makes a presentation for a new project in a meeting, there are times when I feel a distance like an agency making a presentation to a company.

Itoi

Oh.

Miyamoto

They've really prepared it, and they spend most of their time on it. When I'm listening, I just want to say, "Cut the introductory remarks, would you?"

Iwata

(laughs)

Miyamoto

I do know what you mean. But they're nervous and prepared, so I figure it can't be helped.

Itoi

Our company isn't that kind of place.

Miyamoto

Oh, is that so?

Itoi

Maybe because we have so few people. I think I've said it before, but we don't have the whole concept of presentations at our company. If you're going to go to all the effort of preparing counter-proposals for presentation in case it is turned down, it would be much better to just go home and sleep!

Miyamoto

Uh-huh.

Itoi

I say this everywhere, but rather than preparing presentations of Plans B and C, you should use your time to polish up Plan A, the one you really think is good. You're the same way, aren't you, Miyamoto-san?

Miyamoto

Yes. I've never thought of alternate ideas.

Itoi

Or, you haven't ever attended a meeting where you had to pitch your presentation so that it is accepted, have you?

Miyamoto

No. I was in an environment where I made decisions myself and continually asked myself whether it was truly good or not.

Itoi

Uh-huh. Only environments like that nurture leadership. If you're constantly worried about what so-and-so will say, the project or team will never grow.

Iwata

That's right.

Itoi

For example, even if you don't have a picky boss, you may think, "What will the customers say?" You may worry too much about these customers you can't see, which shrinks your idea.

Miyamoto

Oh, that's true.

Iwata

Your idea rapidly shrinks back before thoughts like, "If we do this, some people might not like it."

Itoi

That's right. And a narrow focus on marketing and zeroing in on a particular target audience and so forth can also obstruct the freedom of a project. So you mustn't say, "That can't be," too much early on.

Miyamoto

Uh-huh.

Itoi

That's true when either of you develop a plan on your own, isn't it? You don't ask so-and-so and so-and-so for instructions or narrow down your target.

Iwata

Yes, that's right. When I begin something, I ask Miyamoto-san if anything seems out of place, and then decide. Of course, the person with whom I consult differ depending on the subject, but it isn't the case that I can't do something without first getting someone's understanding.

Miyamoto

Yes. That's right.

Itoi

And that's not because you both have positions near the top of the company and have authority.

Iwata

Right. After all, Miyamoto-san, you've been that way ever since before you became senior managing director.

Miyamoto

Yes, that's right. But I was like that before I became any sort of manager at all. (laughs)

Itoi

Ahh! (laughs) That's interesting! It gives me courage!