Nintendo DS

So at the end of that bitter struggle, you ended up with the final Nintendo DSi XL. Can you tell me how you decided on the three different color schemes?

Usually, whenever we're deciding on the color of handheld systems, we come up with a lot of differently colored models. But this time around, because the pace of development was so rapid, we got the modeler to come up with twenty sample models. We were really at a loss as to which color to go for, but we decided on the twenty colors and presented them. We were told to readjust the colors and what we finally proposed was natural white and dark brown.

(Editor's note: Colors are not representative of the final colors for North America. Natural White, Dark Brown and Wine Red are colors available in Japan region only. Final color choices in North America is TBD.)

At first the plan was to go ahead with just these two colors, wasn't it?

That's because we were told that we could only mass-produce the system in two colors.

Then the sales department strongly urged us to make it in three colors.

Right. So we decided to add wine red to the colors. Thinking about it now, I'm glad that we made it in three colors.

It's good that you made all that effort and came up with three colors. The appearance when you line them all up together changed a great deal.

Right. We decided upon natural white and dark brown very easily but we fretted a lot over which shade of wine red to use. We finally settled on the color you see today after gathering opinions from colleagues.

If you speak to large-scale retailers, they'll tell you that it's not just older customers who are going for the wine red version but that younger women are also purchasing it.

I was a little surprised by that as I had assumed that younger women would go for natural white.

I think that wine red will actually prove a popular color.

That's right. But because we made it two-tone, the volume of work was doubled which was really exhausting.

Why did you decide to make the colors two-tone for this system?

I had wanted to give two-tone colors a try for DS Lite and Nintendo DSi but because the hinges are quite complicated, it meant that it didn't work very well.

But this time you were given full responsibility for coming up with the system's design so did you think that this time you definitely wanted to go with the two-tone color scheme?

That's right. But as all three colors have rich tones, it was looking a lot like a product aimed at older customers...

It seems that there are a lot of customers who feel the same.

But as a designer, that didn't convince me.

You didn't originally settle on those color schemes in order to target older customers. The aim was that people would want to leave the Nintendo DSi XL system in the living room or lying on the dining room table.

Right. If the colors were very bright, people wouldn't want to leave the system out. I chose the colors after carefully considering which color schemes would mean people weren't averse to leaving it out. In order to do that, I paid a fair few visits to furniture shops! (laughs)

We also made it so that the hinges stop the screen in two separate positions so that people could play with the system resting on the tabletop.

So if you open the top screen, it stops in two positions.

That's right. With Nintendo DSi, it only stops in one position, which is at an angle of around 155 degrees. For Nintendo DSi XL, we added a further position of about 120 degrees. But this was actually quite difficult to successfully achieve. Getting the screen to stop in two positions even on a mobile phone...

Most mobile phones only stop in one position, don't they?

Right. As mobile phones are products that you open and close a lot, factors like durability have to be considered and normally they are made so that they only stop in one position. But with Nintendo DSi XL, the LCD screen has become bigger and the angle of vision has been increased so we wanted it to also stop at 120 degrees.

I see.

Furthermore, we've also made it so that the sound can be heard more clearly.

I've heard customers who've actually bought the system commenting on the fact that the sound is much improved. What sort of ideas did you come up with to achieve this?

The speakers in this system are actually identical to the ones used in the Nintendo DSi. But for the Nintendo DSi system, the holes for the speakers were oblong...

There was just one small hole on the left and right.

That's right. But this time round, after consulting with Fujino-san, we made it so that there were seven small holes on each side.

A very important aspect of this product was that it should be easy to understand so I wanted to make it so that you are able to tell right away that these are the speakers. In addition, because the screens are much bigger, we naturally wanted to also increase the volume for the audio. But since the speakers are the same ones that we've used up to now, we pondered how to make the sound louder. Then after a process of trial and error, we made it so that it sounds louder.

So even though the speakers are the same, the speaker enclosure⁵ has a greater capacity so we've been able to make it sound louder.

5. Speaker enclosures are the boxes that contain the speakers. By replaying low sounds, the audio quality is improved.

I played Daigasso! Band Brothers DX⁶ for the first time in a long time the other day and I did feel strangely happy. (laughs)

6. Daigasso! Band Brothers DX was a DJ-style music game released for Nintendo DS in Japan in June 2008.

Indeed, it's become a richer gaming experience when the volume increases! (laughs)

One other thing I was happy about was the larger stylus that comes with Nintendo DSi XL. I think that this is going to prove something of a sleeper hit. And reading the comments of customers on Club Nintendo, the feedback is indeed positive.

That stylus was actually made in secret.

So you made it without anyone asking you to do it?

That's right. I thought that it was sure to prove necessary, so I made it while keeping it secret the whole time. But as there had been no decision on what size it should be, I did fret over how big to make it.

As this isn't something that slots into the system's body, you were free to make it was big as you wanted to.

Right. But it was actually harder precisely because I had too much freedom. I was asking myself how thick I should make it and how long I should make it.

Well, Nintendo isn't a company that designs pens, is it?

(laughs) That's why I went to a lot of stationary shops at the time.

So after the furniture shops came the stationary shops? It seems that designers need to get out and about to gather their material, doesn't it? (laughs)

Yes, they do. I finally came up with the design for the stylus after using a lot of different pens for reference.

It's always difficult to make something thick out of plastic. With this stylus, you need to cover the core with the body, and then there's also the tip. So you make it by combining three separate components.

I was also able to give the stylus a two-tone color scheme to match the main system. Also, when I made the presentation about it to you, Iwata-san, you made the request that I should ensure that the stylus doesn't roll.

Well, since we're saying to people that we'd like them to play on the tabletop, it would be really annoying if the specially designed stylus was to roll across the table.

I thought that you were exactly right and when I spoke to the company that was manufacturing the stylus, I realized that it couldn't be molded without having two parts of the core protruding from the body. So I decided to make one of these parts into something like the clip of a pen. By doing that, I was able to follow through with your request and make it look like a pen. But just when I was feeling pleased with myself, people got angry with me again.

People got angry with you?

Well, because it looked like a pen, people were asking why it couldn't actually clip into your pocket. That's when I had to make clear that it wasn't actually supposed to be a pen.

Err... I think it might have been me who said that too... (laughs)

No, no - I assure you it wasn't! (laughs)

(laughter)