Nintendo DS

This time Iwata Asks is going to be a little different. We're joined today by Kondo-san and Ninomiya-san from Hatena Co., Ltd.

We're pleased to be here today.

Kondo-san, would you please introduce yourself?

Sure. I'm Junya Kondo from Hatena Co., Ltd.¹ Thank you very much for inviting me here today.

We run an Internet website called Hatena. It was started in 2001, and for seven years now we have offered a variety of services, mainly within Japan, such as a blog service, photo album service, and bookmarking service. We recently cooperated with Nintendo in an extremely interesting experiment to offer a service such as has never existed before.

1. Hatena Co., Ltd.: An Internet company developing such services as Jinriki Kensaku Hatena and Hatena Diary. Founded in 2001. Head office: Kyoto.

To tell the truth, I check out what's going on around the world every day using Hatena Bookmark.² I had no idea we'd be working together so soon, but it just so happened that way! Well, we can talk about that later...

Kondo-san, what do you think about Nintendo?

Whoa! (laughs) A fastball right at the start!

(laughs)

2. Hatena Bookmark: A new-generation service that allows users to manage their favorite websites online, see what sites others are using, and search for information on the web.

For a while I wanted to develop a business overseas. I was in Silicon Valley for two years. But saying you're going to develop something globally is one thing, but actually doing it is considerably difficult. Just about the time I was realizing that, the DS and Wii were released. The welcome for those systems at the time, especially for the Wii in America, was incredible.

So, you felt the excitement back then.

I think that excitement continues today. I was moved to see something created by a Japanese corporation set the world abuzz like that. Ever since then I've longed for us to do something to get people all over the world excited. I've held it inside as a sort of goal. I realized that it was possible to develop something globally from within Japan-like Nintendo had-and returned to Kyoto in the spring of 2008.

Originally, Nintendo wasn't focused on the world. We were in Kyoto making what we ourselves thought was fun, and Japan received it favorably. Then we gradually spread out into the wider world. As many of the creative ideas and works were born and developed in Kyoto, you might say that Nintendo has been delivering creativity born in Kyoto into the world.

That's why I thought this was an excellent opportunity for us to work together.

Thank you.

How about you, Ninomiya-san? What were you doing at Hatena before this project?

A lot of engineers work at Hatena, but I was originally a designer, and about a year and a half ago I joined Hatena as a director. Since then I've been setting up the miniblog service Hatena Haiku, the photo-sharing service Hatena Fotolife, and the dictionary service Hatena Keyword, as well as giving direction regarding the interface when we opened and renewed the sites.

How did you end up working on this project?

At the very start, it was Kondo-san and I who visited Nintendo and heard about the project, so it was only natural that I be involved.

Ninomiya-san is our "fun-stuff specialist." We holed up in a room near the office with a designer and programmer for one of our usual brainstorming sessions and started thinking right away.

Now, I'd like to ask some questions to a couple people who made something a little different that eventually involved Hatena. Could you introduce yourselves and talk a little about this project?

Sure. I'm Yoshiaki Koizumi from Nintendo's EAD Tokyo Software Development Department. I was producer this time, but performed a variety of tasks. And sitting next to me is...

I'm Hideaki Shimizu, also from the Tokyo office.

Shimizu-san has been working hard with me ever since the Tokyo software development office was set up. He's a player-character programmer...

He was in charge of designing Mario's actions in Super Mario Galaxy.

And also for Donkey Kong in Donkey Kong Jungle Beat. When it comes to the player character's movements, he's very particular. After development of Mario Galaxy ended in the latter half of 2007, we wanted a unique team for the next project. So, in addition to our other projects, Shimizu-san and I decided to become our own team.

And that led to the Flipnote Studio software for use on the Nintendo DSi. The Flipnote Studio DSiWare can be downloaded for free. It's a notepad for fun that allows anyone to easily create flipbook animation. Actually, you'll be able to enjoy its creations on more than just your DSi. We have plans to establish a bulletin-board like website that will allow users to post their creations for others to see on the Internet.

We've asked Hatena to operate that site, called Ugomemo Hatena (Flipnote Hatena).

This project began as a sort of afterschool activity for Shimizu-san and me.