Iwata Asks is a series of interviews conducted by former Nintendo Global President Satoru Iwata with key creators behind the making of Nintendo games and hardware.



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Nikki

Iwata

It seems Kitai-san can't say it herself. Imai-san, would you, please? (laughs)

Imai

She said it was sort of middle-aged. (laughs)

Iwata

(laughs)

Kitai

When I heard that all these guys over 30 had made them…

Iwata

A group of middle-aged guys over 30 had pored over comic books for girls as research for making the stationery, but to a young woman, it still looked like it was made by a bunch of middle-aged men. (laughs)

Imai

So we were like, "If you're such an expert, why don't you make some!!"

Iwata

You got dragged into the project.

Kitai

Uh-huh.

Imai

We had Kitai-san make some and took a look, and they were totally different.

Kondo

It's true. I realized my artistic senses were completely different compared to younger people like hers.

Takenouchi

But we had polished up our "girl power" as much as we could! (laughs)

Imai

It just wasn't enough. (laughs).

Everyone

(laughs)

Iwata

How many types of stationery did you end up with?

Imai

We made a ton, but we chose the best ones and settled on 42. I think we remade almost all of them.

Iwata

Kitai-san did you do all of them?

Kitai

Oh no. Since it was toward the end of development, I couldn't handle them all alone, so I created some samples of what kinds of cards are popular now or are popular overseas and expatiated on them to Denyu-sha. Then some absolutely adorable ones started coming in.

Imai

The staff making the stationery got the knack soon after beginning to work with Kitai-san.

Iwata

By the way, how did Nikki, who explains how to write notes, come about?

Imai

Pretty much for the same reasons that we created the stationery, but we thought about having a character appear to help users figure out how they should write or to inspire them to write and draw. At first, when remaking the software for the Nintendo 3DS system and adapting it to SpotPass, even we at Nintendo didn't have a clear idea of what SpotPass was!

Iwata

That was true then.

Imai

I thought we needed to have the users understand better what we still couldn't quite imagine ourselves, so the launch point was the need for a character to explain things like that in an easy-to-understand way.

Kondo

At first, we thought of a character who would drift in all of a sudden like a balloon. Later there was something like a combination of a bird and a ghost. That was actually a final candidate!

Iwata

A bird and a…ghost?

Kondo

It was actually cute, but it looked pretty freaky. It could write a note for you, so it had something like hands, too. Maybe that was something else middle-aged! (laughs).

Everyone

(laughs)

Kondo

I think our lack of comprehension of SpotPass was reflected in that. (laughs)

Iwata

Your vague feeling of not understanding took the shape of a bird-ghost character. (laughs)

Kondo

Yes, it was a really distinctive character, so the design of the whole thing was warping around it. For that reason, we took it out in the interim.

Imai

We proceeded for a while without a character, but a character to explain how to write notes and how to use the software was necessary no matter what, so we held auditions.

Iwata

Auditions?

Imai

Yes. Since it was for the Nintendo 3DS system, we thought Mii characters would be good and had Denyu-sha introduce a bunch to us.

Kondo

We decided to choose the Mii character that was perfect for this software.

Imai

And the one we chose was Nikki. About that time, someone at Denyu-sha said that I like girls who wear glasses.

Iwata

Do you?

Imai

Well… (laughs) But pretty much all of the Mii characters in the audition were wearing glasses..

Everyone

(laughs)

Iwata

Did you settle on the name Nikki right away?

Imai

We were like, "How about Nikki because you can write a diary (nikki in Japanese)? Another candidate was Fumi Kakuyo ("I'm gonna write a letter" in Japanese).

Iwata

Fumi Kakuyo? That's incredibly middle-aged! (laughs).

Everyone

(laughs)

Iwata

What's her name overseas?

Imai

The spelling is a little different depending on the language, but they all sound like Nikki when pronounced.

Iwata

Oh. But they won't know that it means diary in Japanese.

Imai

No. (laughs)

Iwata

Who wrote the tutorial messages you get from Nikki?

Imai

Why, Nikki of course! I tell her what I would like her to write.

Kondo

Right. Together with Nikki, we all give it a lot of detailed thought, but she writes the final copy.

Kitai

We want her to write things that will be useful to people who aren't sure how they should write, so she drew cats and stars and footprints—the kinds of things that anyone can easily copy. Come to think of it, Imai-san and Denyu-sha did create some example sentences for what she should say, but they were like a parade of phrases today's girls would never use! (laughs)

Iwata

(laughs)

Kitai

It felt like men trying too hard to sound like a girl. Nikki straightened that out, too.

Imai

Like I thought, we guys' are lacking in "girl power."

Everyone

(laughs)