Iwata Asks is a series of interviews conducted by former Nintendo Global President Satoru Iwata with key creators behind the making of Nintendo games and hardware.



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Volume 1 : Professor Layton and the Mask of Miracle

"From Now On, It Will Be the Era of 3D"

Iwata

After that, when did you hit that turning point of beginning to work on your own, independently?

Hino

First, very soon after I'd transferred to Riverhill Soft, I was allowed to become a main programmer. I was about twenty-four.

Iwata

Your work history was short, but you'd been programming since you were a kid, so you were a veteran at it.

Hino

That's right. Of course, I still had a lot more to learn, but the programmers who'd been there longer than I had put in a word with the company for me to be a programming lead.

Iwata

I see. So, the people around you put in a good word for you, and you were given a chance at a young age.

Hino

Yes. And after I'd made about two products, I have no idea what I was thinking at the time, but I went to the president of the company and said, "From now on, it will be the era of 3D." (laughs)

Iwata

And what year was this again?

Hino

Let's see… It was about seventeen or eighteen years ago, I think. At the time, there were a lot of 3D graphic games in America. Back then, the Super Famicom (Super NES) system was synonymous with games in Japan.

Iwata

The era before the PlayStation system made its appearance.

Hino

Right. I saw these 3D games from overseas, and they looked incredibly interesting. So I said, "In the future, people will be able to play 3D games in Japan the way they're doing overseas, so take me off the current development projects and let me research 3D on my own."

Iwata

You were sure that the future lay in this direction.

Hino

I was. So I started researching 3D by myself. Then, before long, the PlayStation system came out. Finally, there was an environment in which I could make 3D software, and I became the director of the project team. After that, I left the company and formed LEVEL-5; the members of the team who had worked with me became its nucleus.

Iwata

That's right.

Hino

Above all else, I wanted to do something new. For that reason, I thought it wouldn't be enough just to stay at the company and take orders, but I didn't think I'd be able to go independent. Just then, by chance, I happened to form a connection with SCE,16 and they asked me if I'd try making software for this new piece of equipment, the PlayStation 2 system, which hadn't yet been released. When I asked them to let my team do it, they told me, "Well, set up a company." So I decided to set up a company. 16. SCE: Sony Computer Entertainment, Inc.

Iwata

How many of you were there when you set up LEVEL-5?

Hino

Nine of us at first, but there were eleven before long.

Iwata

Where did your company name come from, LEVEL-5?

Hino

LEVEL-5 means "five stars" in school report cards. A five in school report cards is used as a metaphor of the highest mark possible, and that's the sense in which we used it. So, it signifies our ambition to make high-quality, five-star software.

Iwata

So when you began your company, you included your determination to make things that the game players of the world would value in its name. To be more accurate, then, you didn't intend to go independent to begin with; in a sense, the company was formed because someone gave you a little push.

Hino

Right.

Iwata

Only, although you'd led a team inside the organization before that point, when you abruptly began to run your own company, didn't you run into lots of things you'd never thought of or done before? Didn't that get a bit rough?

Hino

Yes. Yes, it did. I read lots of books about accounting for companies. I had to pick up lots of knowledge about things other than making games, so I studied many things. I didn't even know how to register the company, so it really was hard.

Iwata

And in what year was LEVEL-5 established?

Hino

In 1998, we registered LEVEL-5 when I was 29, and the company actually began to work just as I was turning 30. Thinking about it now, it feels like the distant past. I really must have had a lot of energy.

Iwata

You were very clear in your own mind as to what you wanted to do; in order to do it, you worked like mad, and as a result, before you knew it, you'd started a company.

Hino

Yes, the one thing I've always been is active. Once I think something should be a certain way, I just go for it, barging straight ahead.

Iwata

So you didn't think it over thoroughly and then act. Your intuitions told you that the future lay in this direction, so you just kept moving and see what happens.

Hino

Right. And that hasn't changed, even now. It feels as though after we set up LEVEL-5, I've learned alongside the members who started the company with me, and we've all kept growing into what we are today.